How it worksBuilt in Malaysia

One brief in.Five clear checkpoints out.

Every campaign moves through the same visible sequence. Each stage has an owner, an approval moment and a clear reason it can move forward.

Every stage has an ownerbrand, creator or Creamatch
Approval before progressno step skips a checkpoint
One visible workspacecurrent step, next action
5 stagesbrief to delivery
1 briefstarts everything
Every stephas an owner
See real campaign work →
Stage by stage

Progress is earned by clarity.

Every campaign moves through the same visible sequence — five checkpoints, each with an owner and an approval moment.

The next step is not unlocked by chasing people. It is unlocked when the current checkpoint is complete.

The campaign operating flow

Five stages. One visible sequence.

01
Frame

Brief the outcome

Set the campaign goal, content format, product reality, audience and timing in one guided brief.

Unlocks: A brief clear enough to match against.

Brand
02
Match

Build the creator lineup

Relevant approved creators are surfaced, then the brand reviews and confirms who moves into production.

Unlocks: A confirmed lineup — not a list of random profiles.

Creamatch + Brand
03
Align

Approve scripts first

Creators turn the brief into their own voice. Scripts are reviewed before anyone commits time to filming.

Unlocks: Approved direction before production begins.

Creator + Review
04
Produce

Create and review content

Creators film and submit. Quality, format and brief alignment are checked before content reaches final approval.

Unlocks: Finished work ready for brand review.

Creator + Review
05
Close

Deliver, report and pay

Approved content is delivered into the workspace. Campaign completion unlocks the creator payout process.

Unlocks: Usable content and a closed operating loop.

Brand + Creamatch
See it from your side

The same flow, from where you sit.

For brands

Approve at the moments that matter — not every production detail.

See your experience →

For creators

Know what is expected, what is approved and what gets you paid.

See your experience →

For agencies

Keep clients informed while the operating work stays controlled.

See your experience →
Ready when the brief is

You don’t need to memorise the process.

The workspace shows the current checkpoint and the next required action as the campaign moves.